Author: Deleted author
Title: MUD MAN
Category: Inspired by Nature
Description: Ben Loescher is an architect, educator, and evangelist on a mission to bring adobe into the modern age. Even though most people perceive adobe construction as a primitive approach with no modern applications, adobe should be considered a sustainable material. It has very low embodied energy and exhibits extraordinary insulation properties. On the regulatory side, Ben has had to challenge special interest groups within the building industry to advocate for the use of adobe construction. Ironically, about 40% of the people on this planet live in buildings made of earth. Ben believes that education plays a key role in accelerating the adoption of this building material, which is why he founded Adobe is not Software. He also serves on the board of Adobe in Action and is the president of the Earth Builders Guild. Driven with knowledge and passion, Ben Loescher is giving adobe a fighting chance.
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