Using your film to make a difference

 “Film provides an opportunity to marry the power of ideas with the power of images,” Steven Bochco, television producer and writer.

By creating a film for the 2018 AIA Film Challenge, you helped build public awareness for the importance of architecture in our society. Now it’s time to take it one step further and use your film as a tool to bring about change and get engaged at a civic level. It is our hope that, as Film Challenge contestants, you will continue to live the Blueprint for Better theme by continually advocating for the issues presented in your films.

The impact of your submission lasts well after the Film Challenge comes to a close. Whether or not your film was selected as a finalist, your story deserves an audience. It is now up to you to use the transformative power of film to spark positive change.

Amplify your voice through social media

Social media is an important tool you can leverage when it comes to spreading awareness of your film and even reaching out to specific civic and community leaders. Continue sharing your film on all social media channels with #BlueprintforBetter to engage with the Film Challenge community, garner additional votes during public voting, and build awareness of issues in your community.

One powerful way to utilize social media is to share your film with your local mayor, representative, or community partners. Sharing your submission gives civic leaders an engaging look into the topic presented in your film and can often lead to further conversation.

Here’s a sample social media post you can use on your channels:

 [tag relevant civic leaders and embed your film] As a filmmaker working on [insert film], I have seen first hand the impact of this issue in our community and the reality of the many people who are affected by it each and every day. Please consider supporting [insert and describe the relevant issue featured in your film]. Thank you for your hard work on our behalf. #BlueprintforBetter [tag appropriate people, include relevant photos] 

Increase your audience and build awareness

After submitting your film to the AIA Film Challenge you retain ownership of your work, which means you are free to explore alternate screening outlets. For example, you can submit your film to festivals that focus on themes similar to those in your film. Some potential options are Changefest, San Francisco Green Film Festival, Awareness Film Festival, Environmental Film Festival, Newport Beach Film Festival Art, Architecture + Design Film Series, Architecture Film Festival Rotterdam, and many more.

You can also reach out to relevant organizations and see if they would be willing to share your film with their audience. For example, if the subject of your film is sustainable design, consider forwarding it along to an organization like the Sierra Club as they may be interested in sharing it on their blog, newsletter, or even social media.

Support your fellow filmmakers

Each and every film submitted to the 2018 AIA Film Challenge plays an important role in creating awareness for some of the biggest topics of our time including homelessness, climate change, and diversity. Encourage your friends, family, and greater network to take a look at this year’s films and share their favorites on social media. It is our hope that the community of Film Challenge participants can work together to share and build awareness for all of the topics covered in your submissions.

Click here to view all of this year’s films and cast your vote for the People’s Choice Award.